Use the engagement rate calculator for Instagram, TikTok or any follower-based social channel. Add likes, comments, shares and saves to see the percentage and every number used.
Enter likes, comments, shares, saves and followers. The calculator sums the interactions and divides them by followers, then displays the engagement rate by followers. Sign-in is required to run the calculation.
Add likes, comments, shares and saves for the post or group of posts you are measuring.
Enter the follower total that should be used as the denominator for this comparison.
The tool adds the interactions, divides by followers and returns the engagement rate as a percentage.
Simple tools, clear results, no unnecessary steps
Include likes, comments, shares and saves instead of measuring visible reactions alone.
See total interactions, the follower denominator and the resulting percentage together.
The result shows the summed interactions and follower denominator alongside the percentage.
Measure more than visible likes by including comments, shares and saves when those totals are available.
Apply the same follower-based formula across posts or accounts to create a comparable benchmark.
Engagement rate by followers equals likes plus comments plus shares plus saves, divided by followers, multiplied by 100.
Use the same interaction fields, date range and denominator across every item you compare. Different formulas produce different rates.
It sums likes, comments, shares and saves, divides by followers and multiplies by 100.
Yes. Use zero when that interaction did not occur or is not included in your chosen comparison method.
No. A reach-based formula divides by reach or impressions and can produce a different result.
Compare the rate with posts from the same account, format and time period before deciding which creative pattern to repeat.
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